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Vision, Values & Ethos

Vision : Values : Ethos

Our VISION is to look, feel and behave like the best school in the country so that our students get a better deal here at Phoenix than they would at any other school.


Our Values









Passion – The fuel powering us to be amazing

Honesty – Our moral character to always do the right thing

Opportunity – To make the most of every opportunity

Endeavour – Put 100% into everything we do

Nurture – To care for ourselves and to protect and encourage our Phoenix family

Integrity – Establish an excellent reputation by keeping our promises and taking responsibility for our actions

eXcellence – Strive to always do our best


Our Ethos

Our ETHOS is reflected in our values and the importance we place upon learning within a rich and diverse cultural community. We are a school committed to teaching that is rigorous, engaging, exciting and purposeful; that develops young people to become knowledgeable, active, independent learners; leaving school intellectually and emotionally prepared for further/higher education and the world of work.

Courtesy and good manners are just two of the many expectations we have of our students at Phoenix. We provide every student with the opportunity to achieve their best, in a supportive and challenging environment that insists on high moral standards. We encourage students to develop healthy, transferable interests and pursuits; learn and practice the skills of friendship, through participation in a wide range of activities and learn to value and make a positive contribution to the community.

We actively promote and achieve a respect for each other, in our different beliefs, the friendships that we hold and the courtesy that we extend to others within our community. We do not tolerate racism, bullying or a lack of self discipline.

We have developed a set of beliefs for our staff that define the Phoenix culture, a culture developed to ensure excellence in everything that we do.

Our Beliefs:

  • Our students come first
  • Provide a safe place for staff and students
  • Grow talent: recruit, identify, develop and empower
  • Equity of opportunity
  • No ceiling to our ambitions
  • Do what is right, not what is easy
  • Everyone contribute to our success

Our Tagline:

Aspire • Believe • Succeed

Mrs M Bytheway
Phoenix Collegiate
Clarkes Lane,
West Bromwich,
West Midlands,

T: 0121 588 8384E: